Global advertising trends January 2020

A surprise new entry in Australia and two big campaigns in Europe and North America are the highlights of January’s advertising activity, data from Fundamental Monitor shows Key points: Amundi
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ESG Marketing millenials

Should asset managers focus their ESG marketing on millennials?

Although older generations account for the bulk of investable assets, the younger generation is more interested in responsible investment Key points: Our research revealed that an average of 70% of
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Fundamental Media: ESG Competitor Analysis in Europe 2018/2019

Presentation Overview In our latest report, we analyse the key trends within the ESG competitive landscape. Using our proprietary advertising tool Fundamental Monitor, we tracked and analysed ESG advertising activity
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Man using laptop

Social Media: the final frontier for professional investors?

In global asset management, an industry driven by analytical and rational professionals, it is still surprising to see how many senior leaders question whether social media is a channel worth
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