Specialist Knowledge for the Business Education Sector

We help you reach your ideal candidates through our decades-worth of experience in media buying and advertising for business schools and universities, led by our data-driven approach.

Understanding the student journey from pre-contemplation to a submitted application is vital, and on average candidates consider undertaking a postgraduate degree for 2 years before applying. Therefore it’s crucial to create a strong, credible brand as an institution that offers excellent teaching and an environment where students can grow. We create cross-channel marketing campaigns to create awareness of your brand to high-calibre candidates across both online and offline media, positioning your institution is front of mind before using our response-led strategies to drive them to final conversion.

Global Reach, Local knowledge

An international market needs local knowledge. This is why Fundamental Education have specialist teams in our UK, US and Asia offices who work together to deliver our global media plans.

Agility and Accountability

Our internal optimisation system enables us to ensure our campaigns run efficiently and to the strongest ROI. From bespoke dashboards through to conversion reporting that can be produced at the press of a button, our proprietary reporting systems have been built especially to meet our clients’, and their stakeholders’ needs.

Research and Insight

Thanks to our in-house research team, Fundamental Education have produced a wide number of bespoke projects, from enabling our clients to understand the mindset of their MBA prospects, through to the appetite amongst corporates for Executive Education, using our media buying and advertising services.

OUR Clients

Chicago Booth University
Cornell SC Johnson College of Business
Royal College of Art
City, University of London
Cass Business School
Cambridge Judge Business School


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